You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. People love to use social media sites to communicate, so they are rapidly growing. Use this to your advantage by using Facebook to showcase your business.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Encourage people to "like" your Facebook page, and offer discounts or prizes in exchange. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

A great way to interact with your subscribers is to respond to their comments on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Reply to them, especially if it is someone who needs customer service or has a complaint.

Giveaways are a great method of drawing attention to your page. You ought to urge customers to sign up by providing freebies to certain subscribers. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

Give Facebook ads a try. Normal posts to your Facebook page will only promote your products to your current followers. To really maximize your marketing efforts, you should purchase Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.

Your Facebook page needs to be monitored for spam at all times. Even if you aren't around, you can put filters in place which will monitor and guard your page. Page administrators are able to put keywords in that will be filtered out.

Utilizing "custom audiences", email addresses of current customers can be uploaded to target all your ads just towards them. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

You need to know when you should post about your products on your page. If you are posting on a page that isn't your own, it can gain you attention. However, it needs to be the type of attention you need. Only post on other pages whenever can positively contribute in some way. Do not engage in spamming of any sort.

Make valuable posts. Think about how your fans can truly benefit from reading or viewing your posts. Don't "sell" too much or you could make your followers tired of seeing you pop up in their news feed.

Make sure your followers can easily share your content on Facebook. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. Facebook is all about sharing and interacting with other people. By providing your customers with valuable knowledge, you will help ensure that these people spread the word about you, which will result in you obtaining even more customers.

Only post professional looking photos to your page. This gives people a professional impression of your business. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.

Use contests to boost your likes. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.

There are things that you should and should not do when you are Facebook marketing. So many examples exist. Check out the things that you are not supposed to do first. Make sure you buck the trend and also learn what does not work.

A scheduling tool should be used if you're not able to make Facebook updates in a timely manner. This will allow you to write your posts at one time and schedule them to go up at a later date. Test different tools until you find one that has all the features you need.

Get involved with all of the conversations surrounding your page. Give your viewers the encouragement they need to talk among themselves. You could even consider asking a question to help get the conversation humming. Once they begin talking, join in and let them know your thoughts. By communicating, people will begin to feel a personal connection to you. When this occurs, they are more likely to become customers.

Create variety in your posting while remaining on point. Talk about your business and brand, but don't repeat the same sentiments over and over again. Find different ways to engage your followers with your content. Encourage them to submit pictures for a display, or raise questions they can interact with.

Facebook is a great place to market your product or service. This will help to increase traffic and bring people together. Don't wait this out and take action quickly. This gives these two people a great story that they'll pass onto their friends, and your brand is at the center of it. This is a good way to promote.

Respond to all of the negative comments that you get on your site. Ignoring it is unprofessional and sends a message that you simply don't care. Handled the right way, even negative feedback can work to your advantage.

Educate yourself thoroughly on Facebook as a platform. When you know all about Facebook and how to use it, it will be easier to take advantage of it. You can learn things about Facebook that most users are not aware of by visiting the help center of the site. This is an advantage that pays off in the end.

Are you prepared to use the advantages of social media to help your business grow? Millions of people around the world use social media regularly and now is your chance to reach out to Facebook members for marketing purposes. You can reach more people than ever before by using the advice shared here with you today.